“Go confidently in the direction of your dreams.”
-Henry David Thoreau
Has it really been five years? In early 2013, the dream and future vision for KAW was
firmly in my head, but I was happily working for SolSpring and assumed that
the reality of opening my own business would be at least 5 years down the road. Then
their main location unexpectedly closed and I realized that the time was NOW to
make my move. My dream was to offer the highest quality massage therapy and
personal training in the Kalamazoo area, with a special emphasis on athletes. I also
envisioned partnering with a chiropractor, health coach and sports psychologist – in
short, to provide a “one stop” health and wellness facility to support athletes and the
The first 2 years was rough – I won’t lie! I think I gained about 20 pounds! Start up
money was minimal and the challenges/stresses of starting up a new business and raising a new family were
very real. I was feeling confident in what we were doing, but was also frustrated at the snail pace of growth. However, I persevered with the help and support of my family and friends – and here we are, celebrating five years!
And the best is yet to come!
In February 2019, we are planning to move to a new,
expanded location on S. Westnedge Ave, in partnership with Antoniotti Chiropractic.
Our new facility will have more therapy rooms, giving us the opportunity to also
add a sports psychologist – another piece of my initial dream of providing
comprehensive, all-inclusive, personalized, holistic health and wellness services
under one roof.
This move will involve changes – which are often hard and uncomfortable, while
they are happening. But the end result will be worth it all!
I am very proud and humbled by the great team of people who have come together
to make Kalamazoo Athletic Wellness so successful. I want to give a shout out to
everyone here past and present– I could not have done it without you!
And a big “THANK YOU” to all our clients (both individual and corporate) who have taken a chance on KAW and
allowed us the opportunity to work with you – especially the Western Michigan
University football team. Without you, we would have surely perished in those first few years!
One lesson I have learned over the last five years is to say “Yes” more often. It hasn’t
always been easy, but it has been fun. I wouldn’t have missed it for the world, and I
can’t wait to see what the next five years bring!